Do you have any idea how many blog posts are published in a minute.
More than 1388 blog posts/minute.
Over 2 million blog post/day.
It’s a lot.
“Google Loves Only When Everyone Else Loves You First – W Piersall“
On what basis out of these sites gets ranked number 1 in Google Search Engine for a particular niche?
I have a one word answer for these kind of Questions.
And it’s called SEO (Search Engine Optimization)
You may be sitting there and thinking,
What is SEO?
So let me share what I have understood SEO is all about.
SEO is very important practice of drastically improving the performance of your website by attracting increased inbound traffic from organic, non-paid search engine result pages or SERPs (Search Engine Result Pages).
Let me put in simple,
SEO is… the process of designing and developing a website to attain a high rank in search engine results.
SEO industry is extremely competitive today.
With the advent of time, search engines are becoming increasingly sensitive to content quality and relevance of the information provided.
Unethical stuffing of keywords, plagiarism, and buying links is rigorously barred and penalized.
Search engines, owing to the past manipulations, have now resorted to using extensively complex and strict algorithms for search engine ranking.
Why does it even matter?
93% of online experiences begin with a search engine, 68% of which use Google to do so.
Combine that with the fact that the first 5 results in Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.
What is Search Engine Rank?
When you search any keyword using a search engine, it displays thousands of results found in its database.
A page ranking is measured by the position of web pages displayed in the search engine results.
If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.
You need to understand that Search engine optimization is based on a few, specifically required elements, which should, under all circumstances, be taken care of in order to achieve true SEO.
Elements of Search engine optimization
Search engine optimization, or SEO, functions along FIVE vital processes or elements:
- On-page/On-site SEO
- Off-page SEO
- SEO Content Writing
- Code Optimizing
- Inbound Links
This is also sometimes known as on-site SEO.
This essentially consists of techniques related to the improvement of the layout of the homepage and other important pages of the website.
Which includes headings, subheadings, page titles, content display, and organization of the written content, internal link configuration, keywords, optimization of written content, optimization of images, etc.
It is almost undeniable, the kind of power that social media now has over the entire web, the marketing industry today and the global population.
Effective SEO, in today’s world, is literally impossible without the inclusion of social media channels and link building with off-site channels.
Off-site channels include social platforms like Facebook, Twitter, Instagram, LinkedIn, or content sharing platforms.
Keywords can be used effectively on Facebook, Instagram, and Twitter to gain popularity and to establish optimization for your selected keywords.
Content has become the central aspect of SEO.
Great content should fulfill a need, answer a question, inform and educate.
Content writing is also an excellent foundation for social media marketing, which will result in increase in shares, leading to higher traffic volume.
You’ve probably heard it before: “Content is king” Bill Gates made this prediction in 1996 and it’s as true as ever today.
Because a Google search engine customer is happy when he finds the result that serves his needs in the best way.
Google always tries to give you the best possible experience by directing you to the greatest content it can find.
This means your number one job, to do well with SEO, is to produce great content.
Content is the foundation of search engine optimization, as well as of lead generation and email marketing.
There are many different content formats.
Here are some ideas on types of content that are available to you:
- Case studies
Here are some tips to help you in creating quality website content:
- Provide attention-grabbing headlines.
- Use consistent voice.
- Keep the writing mistakes free.
- Pay attention to the formatting.
- Add call-to-action buttons on prominent places on the page.
This will help you generate quality leads and improve the reputation among the website visitors.
Doing your keyword research up front is a crucial part of great content.
Since you ideally want to include your targeted keyword in your post’s headline and throughout the article, you need to choose your keyword before starting to write.
If you’ve never done keyword research before, you might want to take a look at Hubspot’s guide for beginners.
Use of keywords
Google has gotten smarter over the years. While you should, of course, use your keyword throughout your content.
Keywords in URLs
Including your targeted keywords in the URLs of your blog posts is a can’t miss.
You shouldn’t waste those SEO points.
Ultimately, your efforts will result in increasing brand awareness on the online market, which is an amazing way to boost your business and dominate search results.
Code optimization refers to re-setting of your website HTML.
The benefits of code optimization lead to a two-fold benefit system.
Firstly, the website takes less long to load, which affects the performance and the incoming traffic on a website.
Secondly, code optimization enables search engines to easily understand and comprehend the content given on your website.
There is something like Tittle tags and Meta description tag
The HTML tag used for them is called title, but in case of blogs it often becomes an h1-tag, which stands for heading of the first order.
Every page should only have one h1-tag to make the title clear to Google.
Don’t overthink this 160 character text snippet though. When writing it, you should keep the searchers in mind, much more so than the search engines.
The search engines can easily adapt and apply the algorithms on the given content, as there is no difficulty caused by useless code cluttering.
Websites grow on link building and/or link development, as links are considered to be a vote of trust.
Which means that a website that has a lot of links pointing to it must have done something to deserve those links.
The best link development is based on good quality, informative content.
Good, relevant content leads to establishing the true authority of your website, which ultimately leads to obtaining a good position on the search engines listings and other websites naturally want to link back to you.
Three types of SEO
Based on the different approaches and results, there are three different types of SEO. These include:
- White hat SEO
- Black hat SEO
- Grey hat SEO
These primarily differentiate based on the kind of techniques that are used.
Some are used while functioning within the bounds of permissible rules and regulations while others work by being in direct conflict with the given guidelines.
White hat SEO
Techniques that search engines recommend as part of a good design.
The techniques used in white hat SEO include writing high quality, informative and original content.
There is no haphazard throwing-around of keywords and irregular high keyword density.
Other techniques used include HTML code optimization, better structuring of the content and good, quality link building based on content and relevance.
White hat SEO leads to a gradual but steady and a permanent standing in the search engine rankings, while strictly following guidelines and recommendations provided by search engines.
Black hat SEO
Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.
Black hat SEO goes on misrepresentation and manipulation, as it mainly targets the weaknesses and the loopholes in the algorithms of search engines.
The techniques used in black hat SEO include providing spam links, giving the false impression of a highly authoritative and highly relevant website.
Black hat SEO build up several useless links in order to build links, while no thought is given to the quality of the links.
Other techniques employed in black hat SEO are high keyword density and keyword stuffing.
The content quality is severely tampered with, keywords are interjected throughout the text leading to messy, uneven, and meaningless content.
Black hat SEO leads to quick but short-lived search engine rankings, and it can be penalized by search engines.
Grey hat SEO
Another interesting kind of SEO is the grey hat SEO.
This occurs where the realms of white hat and black hat SEO overlap and merge.
This type of SEO functions by incorporating techniques, which go undetected by search engine algorithms.
They focus is not on producing well-written and original content at all.
They freely focus on improving search engine listings and rankings only.
SEO leads to slow and steady results and maintains excellent ranking for a longer period of time, if employed correctly.
While it doesn’t take a lot of effort to get a few basics right, it might kill your online presence if you don’t.
SEO aims at providing a good user experience and improves the functionality and the performance of any given website in terms of its traffic, page loading, better titles, and good quality content.
Do your keyword research before you write your next blog post.