As we have discussed few basic things about Social Media Marketing in our previous post and lets go for strategy in order to attract more customers.
Defining social media strategy is a process that is quite unique for each company, as each company has distinctive goals and the methods that are to be used in the realization of those goals.
There are many steps in a social media marketing strategy that need to be followed in order to ensure the success of the strategy.
While every social website has a plan of its own when it comes to using its space, the general process followed by online marketers remains the same.
In terms of these steps, traditional marketing and online marketing, both may have a lot of commonalities.
However, in no way is one exchangeable for the other because the dynamics of marketing changes as soon as it is taken to the virtual world.
Social media offers some great opportunities for businesses, but it can also be overwhelming. To help you formulate your social media plan, you’ll need to start with your business goals.
Are you ready to figure out what you’re going to get out of social media?
There are lots of social networks out there, and lots of ways to use them, to achieve lots of different objectives.
But before you start signing up and posting all over the place, start with a simpler question.
What are you hoping to accomplish with social media?
Maybe you’re looking for a faster way to respond to customer inquiries.
Maybe social media’s a way for you to reach your existing customers and encourage them to buy from you more often.
Or maybe you’re looking to grow your business by finding new people who could become new customers.
These are all good examples of goals that social media can help you achieve, and there are plenty more.
Remember our Indian ethnic wear shop? As we discussed this in our Previous Post
Let’s use that example to see how this plays out.
Say you’ve just opened your shop.
You want to get more customers through the door, but in order to do that, you need to generate some buzz and get in front of as many people as you can.
So that’s your first goal: Raising awareness about your business.
Keeping this goal in mind lets map out your next social media move.
For starters, you’ll need to have something interesting to say, and you need to find people to say it to.
Since you know you’re trying to find people who haven’t heard of you before, think about what they would be interested in or likely to respond to.
Maybe you just got in a new line of kurtas (Dress) or you’re having a big grand opening sale.
Once you’ve got something to say, it’s time to figure out how you’ll find people to say it to.
Because you’re looking to grow your network, you’ll probably want to start with some of the big networks.
So maybe you’ve decided to join Facebook and Twitter.
Once you’ve established yourself there, you can reach out to a group of your loyal customers or even your friends and family and ask them to connect with you.
As you share with them and they share with their own networks, you’ll start to grow your own connections, and you’ll be achieving your business objective!
Remember, social media isn’t a one-way street.
You also have to participate and give back to your new network of friends and followers.
Engage with the network by re-sharing some of their content, or maybe you can spark some discussion by commenting on other people’s content around current fashion trends, or a celebrity who has put together an amazing bridal look.
The last thing you’ll need to plan is how you’re going to speak to the different audiences in the different networks you’re using.
This will depend in part on the function of the networks themselves, but it’s worth thinking through the tone of voice you want to use, and the interactions you want to pursue.
Are you going to be professional and authoritative? That might work well if your target audience is formal and professional, or for specific networks like LinkedIn.
Or are you going to be light and friendly? That might work better in less formal or personal networks, where you’re interacting with a more casual consumer.
And again, don’t forget your business goals.
If you’re looking to attract more people to your networks and your business, then make sure to use an engaging and welcoming tone.
And if you’re trying to engage your existing customers, make sure you speak to them with gratitude for being your loyal customers.
The world of social media can be broad and complex, but starting out with clearly defined goals will help you figure out which networks to participate in, how to use them, and ultimately, how they’ll help you achieve your objectives.
Benefits of Social Media Marketing
There are many perceptions and schools of thought regarding social media marketing.
For some it is a fad that they hope will ‘die’ down soon, while others feel it is a learning curve, of which you should be taking advantage.
Nonetheless, it is unanimously agreed that social media marketing is in the spotlight, and it has become a part of modern business. Hence, it makes sense to benefit from it.
Compared to traditional marketing, SMM yields many benefits that should be cashed in on because marketing is a constant, no matter which industry, field or business you belong to.
Extensive surveys and studies carried out by experts in SMM, like Hubspot and Social Media Examiner, reveal some convincing statistics about online marketing in general and social media marketing in particular.
One set of results showed that a significant 90% of marketers said that social media is important to their businesses.
63% of marketers are using social media for 6 hours or more and 39% for 11 or more hours weekly.
Therefore, social media marketing is an effort that will result in multiple benefits for your business, and some of those benefits include the following:
Increase brand recognition and loyalty
When marketers pitch their ideas and products on social media websites, they expose their business to an audience that they would have otherwise missed.
From the young to the old, every age group is now on social websites and prefers to do product searches on these platforms.
Hence, when this audience sees your services and marketing efforts, it starts to recognize you.
Eventually, by interacting with your social followers, you establish a relationship of recognition and loyalty, and this will have a positive influence on your branding and promotion.
Make use of the reach of the internet
There is no other marketplace as resourceful and expansive as the internet.
Moreover, there are hardly any websites that are more visited than social ones, which is why you will benefit from such exposure.
With every post, picture and update, you increase the chance of converting more passive viewers to active customers.
In the physical world, getting in touch with your market every few minutes is not only costly, it is literally impossible.
Reach more people
Without SMM, the people visiting your website are either those who have repeatedly purchased from you before or those who manage to find your website in the search engine result pages.
On social media, however, every new update is liked or shared, which increases the chances of attracting those who had never even heard about your business and who would not be able to find your business on their own.
Reduced cost of marketing
SMM is cheaper compared to traditional means of promotion.
Where it takes more than a few hundred dollars to erect a billboard with your products on it, it only takes $10-$15 for a small business to create an advertisement on Facebook and no charge at all for creating a business page.
Take advantage of different formats
Social networks allow the usage of different formats of content, which allow you to create different and unique strategies to promote your company.
You can share text posts, images, videos, you can organize online promotions, competitions, you can ask questions or get feedback, etc.
There are lots of different opportunities to shape your approach to get the most out of your social media activity.
Available to everyone
Social networks are available to every business, regardless the size and the industry.
Social networks are also free to use, to create profiles or pages and all you need is time to invest into managing social media accounts and implementing social media marketing strategy you have planned.